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British Consumer Index

Intention to Purchase and Communication by Sector

Every month in addition to asking people about communication channels we also ask about which of 23 different sectors.

This data not only provides insight into who is most likely to purchase from each sector but also which sectors they have received marketing from and if it is acceptable.

Sectors include; Banks, Credit Cards, Cars, Consumer Electronics, Travel, TV Services, Charities, Domestic Appliances, Entertainment and Leisure, Utilities, Home Improvements etc. etc.....

It can also be coded with individual organisations own segments with our Segment Intelligence process.

The data can be downloaded in an Excel (2010) Pivot Table for ease of analysis, charting etc at a cost of
£350.

Click HERE to order via our secure on line payment system.

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Marketing Channels Focus Data List

Included in this 'Focus Data Set' is 12 months to December 2014:

Recipt, Acceptability and Likely to Purchase from 23 different commercial sectors.

Plus;
Basic Demographics (Gender, Age Band, Lifestage, Social Grade, Region and Chief Income Earner indicator and geodemographic segmentations from:

Acorn
Cameo
Censation
Mosaic
Personix Geo
OAC

Tel. 0203 286 1981
Email. info@thebps.co.uk

The British Consumer Index is a trading name of DataTalk Research Ltd

Registered Office: Chapel House, Chapel Lane,St Ives, Cambridgeshire PE27 5DX

Registration Number; 5250045
VAT Number; 855362412