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The British Consumer Index is a trading name of DataTalk Research Ltd
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What influences people in their choice of Brand or Retailor?
This 'Focus Data Set' covers 22 different influences to purchase. From advice from family and friends to advice on social networks such as Facebook, discounts in shops or email offers, competitions or celebrity endorsement, prise draws, on line reviews, magazine reviews etc.............
The data uncovers who is most likely to be influenced by which type of promotion and which promotional devices are becoming more influential and which are becoming less important.
The module also contains segment codes from Acorn, Cameo, Censation, Mosaic, Personicx, P2 and OAC.
It can also be coded with individual organisations own segments with our Segment Intelligence process.
The data can be downloaded in an Excel (2010) Pivot Table for ease of analysis, charting etc at a cost of £ 350.
Influences to Purchase Focus Data List
Included in this 'Focus Data Set' is 12 months to December 2014:
Which of 22 different influences affects proples choice of Brand, Retailer or Website when making a purchase.
Basic Demographics (Gender, Age Band, Lifestage, Social Grade, Region and Chief Income Earner indicator and geodemographic segmentations from: