British Consumer Index

Digital Anonymity

A common challenge particularly for on line only products and services is the lack of knowledge that the on line nature of their business delivers.

Plenty of data on how users and prospects behave on a website, or how they use a service but very little on who they are, where they are and how to influence them.

Email Intelligence is designed to add knowledge about the people behind the emails.

This knowledge enables insights to be gleaned which, when added to the behavioral data collected provides a more complete picture.

Linking and individuals ‘Product World’
to their ‘Real World’