Tel. 0203 286 1981
Email. [email protected]
The British Consumer Index is a trading name of DataTalk Research Ltd
Registered Office: Chapel House, Chapel Lane,St Ives, Cambridgeshire PE27 5DX
Registration Number; 5250045
VAT Number; 855362412
The British Consumer Index provides an up to date understanding of the British population plus changes and trends from 2008.
The data is continually updated and provides a ‘reference’ data set which can also be customised to provide bespoke data for individual organisations, industries or government and regulatory bodies.
BCI data is sourced from The British Population Survey, the largest up to date source of information on the population of Great Britain.
The British Consumer Index is designed to allow detailed quantification and profiling of target audiences plus:
their likelihood to purchase from individual sectors
what promotional of devices and sources of information influences their purchase decisions
what communication channels they respond to and find acceptable
their financial mood
BCI data is also available for modeling, data enhanement and the development of individual tools. For details of the data we collect see BCI Custom.
Data alone may be 'interesting' but it is what can be done with the data which makes it 'useful'. BCI have developed a range of products and techniques which enable the data to be integrated with customer and prospect data. This enables the data to be actionable, making a real difference to customer strategy. See Intelligence Products