British Consumer Index

Insight from the largest up to date study of the British population available.

• The only source of trendable monthly data (from January 2008). Available via our 'Custom Data Sets' or specify additional data to be collected.
• Trend data on Comunication Channels, Intention to Purchase, Purchase Influences and Financial Optimism.

The 'Intelligence Range' providing the complete picture of the consumer:

• linking email addresses, telephone numbers or postcodes to people


• linking behaviors to people


• linking behaviors to existing research sources


• understanding more about segments

INTEGRATION

ACTION

Integrate the data with 'production' marketing systems

• integrating behaviors and consumer profiles into customer and prospect data


• linking data to campaign management, monitoring and deployment systems